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The creator of the watch mark UMNYASHOV, Alexander Umnyashov is a hereditary watchmaker. In the era of the Soviet watch industry he worked at the First Moscow Watch Factory "Flight" where he studied and mastered all the subtleties of watchmaking. This knowledge became the basis for Alexander when he created his brand concentrating the most valuable qualities of Soviet watches: high quality and reliability, reasonable/democratic price, recognizable uncompromising design.

The influence of a more remote from us layer of the Soviet era Constructivism is felt in the watch design. For all that, UMNYASHOV is an absolutely modern brand, it is a fusion of old and new, Russian and foreign features, because it could be hard to imagine Soviet watches devoted to American warplanes, but Alexander being inspired by this theme speaks of his cosmopolitan perception of reality.

For many years Alexander was keen on studying of military equipment. This hobby turned into a deep knowledge in this area, and logically led to another interest such as design. In fact, the design of military equipment is hundred percent functional, herewith, it delights with its pithiness and it reflected in the 揳rchitecture, morphology of watch collection.

So three Alexander抯 passions such as watches, military equipment, and design were embodied in his creations.